The Quick and the Ordered
A Dilemma Let's start with a couple of questions: Is it better to be quick or dead? That’s a bit of a no – brainer really. Most of us would prefer to live. Is it better to have order or chaos? Most of us would choose order. For many organisations today it seems as if those questions are linked, and that the real choice is between speed or order. Both options have consequences: Choose order and you risk going the way of the dinosaur. Choose speed and you risk drowning in chaos. Neither is particularly attractive. So how have we come to this point? Digital transformation As the economy becomes essentially digital, businesses must deliver a differentiated, personalised experience to their customers. Fail and you will not survive. If your offer isn’t differentiated, customers won’t notice you. If your offer isn’t personalised, then you’re not building a relationship with the customer. At best the interaction is transactional and “non – sticky”. At worst, it’s spam. Differentiation